Alright, CEO'S! Let’s talk about.... planning your content day. We all know that perfect content doesn’t just happen by accident. It takes strategy, creativity, and yes, a bit of planning. So, let’s talk about why mapping out your content day is non negotiable if you want to get the most out of the experience.
Maximize Your Professional Services
When you hire a pro (like yours truly) to handle your wollongong photography and or content days, you’re investing in high quality. By planning your content day, we can ensure that every shot, every service, and every story is on point and professionally executed. No more crappy phone selfies that scream “I just threw this together.” Instead, you get polished, professional content that stands out.
Optimize Your Time and Energy
Your time is precious, and so is mine. By dedicating specific days to content creation, we can batch produce all the photos, videos, and graphics you need in one go. This not only saves you time but also allows me to bring my A Game with all my professional equipment, ensuring you get the highest quality content without the hassle of constant back-and-forth.
Keep Your Brand Vibes On Point
Your brand is your vibe, and your vibe attracts your tribe. When we plan your content together, we ensure that everything aligns with your brand’s aesthetic and message. This consistency helps build a strong, recognizable brand that your followers can’t help but love. Whether it’s your colours or the type of content we create, planning helps keep everything aligned.
Stay Ahead of Special Events
Planning allows us to be prepared for special events, holidays, and promotions or even new product / service launches that you have coming up. Having these on your calendar means we can create content in advance, meaning you can launch the right way! No more last-minute rush jobs—just perfectly timed, impactful content that drives engagement and sales.
Organising Models
If your content is focussing around products or services, having models who reflect your brand’s identity can make a huge difference. Planning ahead means booking the right people and making sure everyone is on the same page. We’ll coordinate outfits, makeup, and overall vibe to match your brand’s aesthetic, ensuring that every shot looks cohesive and on brand.
Choosing the Best Time for Natural Lighting
Natural lighting is preferred, although we do have photography lights to brighten up the room, everything hits different with natural light. Planning your content day allows us to schedule shoots during these optimal times, giving your photos that gorgeous, professional glow.
Selecting the Right Location
The location sets the scene for your content. If you are outsourcing a studio, choosing the right spot is crucial. Planning ahead means scouting locations that match your brand’s vibe and securing any necessary permissions or permits in advance.
Determining Content Placement (Website, Socials, etc.)
Where your content will be published dictates the aspect ratio and style of the shots. Instagram Stories need vertical shots, while your website might need horizontal images. By knowing in advance where the content will go, we can shoot in the appropriate formats, ensuring everything looks perfect wherever it’s posted.
Gathering a moodboard
Now, this isn't to copy your competitor, but giving us something to refer to helps us grasp an idea of how you want the finished content to look! This is an absolutely must have.
Filling in your questionnaire
Yep... There is a questionnaire and this is sent to you before the big day! This ensures that we have all the information we need to get the production rolling. The more information you give us, the better we can match exactly what you are looking for.
So now that you have thought about the planning in detail, are you ready to revamp your content?
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